See Through Words: Michael Erard

In this article Erard beautifully explains the process behind building and developing metaphors. Erard does not believe that all metaphors are made up randomally, he believes that most metaphors are used based on a different number of variables. Metaphors can be successful in many different ways and convey a lot of information without a plethora of text. Erard wrote powerfully and made me stop and think multiple times which can really keep a reader engaged and want to keep reading.

Erard’s background with metaphors really stands out with his writing and uses metaphors to give a lot of information. He uses metaphor as a visualization piece so that the reader can more easily connect with the piece. Erard explains what a metaphor is using metaphors. I thought that, it was a intuitive way to explain the word.  My favorite paragraph in this article is when Erard explains how a metaphor can be affected by culture and it will change the readers point of view in doing so.

After reading this piece I feel as though a have a better understanding of what goes behind a metaphor and what can make it successful. Erard does a good job in keeping the imagery interesting and grasping the readers attention.  Originally I thought that this piece of writing was going to be boring and hard to get through. I was surprised on how it caught my attention so easily. Just as a surprising metaphor is a good one it works the same for articles.